The story really begins for Support4Good the same as anyone who sees an injustice or slight for the first time and has the impulse, perhaps for the first time, to do something about it. That sense of urgency to do something with business to help right the wrongs of the past and avoid some of the wrongs of the future is the impulse behind the creation of Support4Good.
As a youth, my mom was a single mother and a social worker living in HUD apartments (I lived with her 80% of the time). Meanwhile my father was enjoying a small inheritance and reveling in that feeling of being a privileged man in a small home town, a big fish in a small pond. The dichotomy between my two homes set me on a path to work toward balancing some of those imbalances in society.
Why Build a Web App?
Figuring Out Ways to Make Businesses Work for Good
As a society, we have a collective impact on the world at large. And there is a distinct difference between national politics and global social and environmental issues. Part of the mission of Support4Good is to, as much as possible, steer clear of the small stuff and focus on going after the broadest impact possible for us at every stage of growth.
That’s why we do things like offering marketing services for do-gooders at below market rates. This is a small part of what we do but something that will be important going into the future. That’s why we also work on sharing free resources, things like our favorite SaaS tools, and helpful information. It’s why we are working on our own e-commerce shop and even developing courses. Support4Good wants to mimic society in this way with many points of contact. Modeling out different models is our way of staying diversified and cultivating relevance a diverse array of customers.