What’s So Amazing About Email Marketing? One Word is Money
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What’s So Amazing About Email Marketing? One Word is Money

Like any other business, solar installers also need to get word on their products and services out to potential clients, and also their existing clients. One of the most effective ways to market your solar installation business is through email marketing. Why Email Marketing? Everywhere…

Slay the Weak Traffic Dragon: Google PPC Vs. Facebook Ads
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Slay the Weak Traffic Dragon: Google PPC Vs. Facebook Ads

Measuring Up Competing Ad Platforms Like an epic Mayweather vs. McGregor battle royale, the first thing that everyone wants to know are the hard statistics. How much do the competitors weigh? What’s their reach? What are the odds? Solar companies seeking the best fit for their…

Here Comes the Sun: How to Tell an Irresistible Solar Brand Story
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Here Comes the Sun: How to Tell an Irresistible Solar Brand Story

many residential and commercial solar companies continue to fight what can feel like an uphill struggle in the battle to win over consumer hearts and minds.

9 Powerful Ways Web 2.0 Can Grow Your Business
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9 Powerful Ways Web 2.0 Can Grow Your Business

The word web 2.0 has different connotations for different types of people.  In fact, in 2017, while the term is becoming a bit dated, the reality of web 2.0 is as fresh as ever.  To put it simply, web 2.0 is the current state of the internet, it’s where we are…

7 Essential Local SEO Tips for Solar Installers
solar

7 Essential Local SEO Tips for Solar Installers

At the micro level, local SEO can get pretty complicated.  If you are a solar installation businesses, you should know that the best results and biggest gains in search traffic come by making sure you have achieved the basics. With search engine optimization, 90% of the…