2018 Dogooders Guide To The Best Cold Email Tools

best cold email for halloween

2018 Dogooders Guide To The Best Cold Email Tools

Sending direct email is a tall order when you’re trying to grow the reach & impact of your organization.  Aren’t able to have a volunteer or intern on staff for this task?  The next best option is a bulk email tool.  

Look for the 👍. These are my personal favorites.

Isn't sending cold emails a lowdown dirty game?

There are certain situations in life when you just have everything you need.  For a brick and mortar business or nonprofit, it’s when you are operating in a community that likes you and needs your offering.  All you have to do in the morning is open the doors and enjoy as people come to you.

If you are running an online wing of your organization, you don’t have the same visibility.  You usually want to reach beyond your local community and for that you need to help people get to know you.  

Finding the best cold email tool for your business will give you a very cheap and fast way to get in front of other businesses or nonprofits.  Search engines only work if you have great content and SEO.  Social media and organic marketing usually requires a team to see real success.  Email is the front door of someone’s house, not the town square, and the door is almost always unlocked.  

With that in mind, use these tools wisely.  I recommend connecting with other businesses and nonprofits on Linkedin first… It’s like calling ahead before inviting yourself over.  Happy emailing ~ Andy  

 

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best cold email for halloween

2018 Dogooders Guide To The Best Cold Email Tools

Yesware.com

Alexa Rank: 12.6k Created: 2001

Archive.org screenshot of Yesware.com circa 2001
Yesware, circa 2001.

There's probably no one who would argue that YesWare is not a powerhouse. It is. What makes it so special?

Email Tracking

  • Going with YesWare is to go with a pioneer in ushering bulk sending into a wider audience. Email tracking, knowing which emails were opened, which weren't and when can be very powerful.
  • Schedule emails in advance. In some circles, you would call this an auto-responder. It's acually a way to open conversations.
  • Add reminders to follow up on important emails. YesWare connects directly to your Gmail account.
  • Create email templates in Gmail and dynamically fill personal info.
  • Schedule meetings and create email campaigns. What more could you want!?

The SalesForce Connection

  • Integrates beautifully with Salesforce CRM and provides a salesforce sidebar inside YesWare to make it that much easier.
  • Automatically syncs all data to salesforce. Forget about manually updating.
  • Syncs to calenders. This is pretty common today, but YesWare has had this feature for a long time now.
The Enterprise plan starts is the top of the line, gets you everything here and will only set your back $55/mo.

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2 Recommended! mixmax.com best cold email support4good

MixMax.com 👍

Alexa Rank: 39.6k Created: 1998

Archive.org screenshot of MixMax.com circa 1998
MixMax, circa 1998.

MixMax is just simply a tool you want to have in your toolbox. You can access loads of features for free!

Awesome Gmail Upgrade

This -» /. A forward slash in the body of a MixMax enabled gmail email is a magical thing. There are so many features inside MixMax, features like:

  • /appointmentslink [meeting type name]Calendar Link
  • /availability Launch Share Availability
  • /badge Launch Social Badges
  • /button Launch Call to Action
  • /cal Launch Share Availability
  • /calendarlink [meeting type name]Calendar Link
  • /calltoaction Launch Call to Action
  • /code Launch Formatted Code
  • /code [search term]Insert Existing Formatted Code
  • /crowdcast Launch Crowdcast
  • /cta Launch Call to Action
  • /event Launch Calendar Invite
  • /filerequest Launch File Request
  • /g [search term]Insert a Giphy
  • /gif Launch Tenor
  • /gif [search term]Insert a Tenor GIF
  • /giphy Launch Giphy
  • /meeting [time]Insert Availability
  • /invite Launch Calendar Invite
  • /groupscheduling Launch Group Event Poll
  • /maps [search term]Insert a Map
  • /poll Launch Poll
  • /s [search term]Search the Web
  • /social Launch Social Badges...
These are less than half of the functions available through MixMax. Start for free. Upgrade to the Small Business plan for only $24 per month on the annual plan.

Gmass.co

Alexa Rank: 94.6k Created: 2016

Archive.org screenshot of Gmass.co, circa 2016”><figcaption style=Gmass.co, circa 2016.


Gmass, like Mixmax, is primarily a Chrome extension tool that takes advantages of the power of Gmail and rides along it's shoulders like,


and generally makes you email amazing.

What can it do?

It's claim to fame is in creating "mail merge campaigns with automatic follow-up emails", but, surprise surprise, Gmass brings much more to the table.

From their Features Menu:

  • GMAIL'S COMPOSE WINDOW
  • TEST MODE
  • GOOGLE SHEETS INTEGRATION
  • SCHEDULING
  • OPEN TRACKING
  • CLICK TRACKING
  • UNSUBSCRIBE LINK
  • REPORTS
  • MANUAL FOLLOW-UP CAMPAIGNS
  • AUTOMATIC FOLLOW-UP EMAILS
  • EMAIL LIST BUILDER
  • REPLY MANAGEMENT
  • BREAK GMAIL'S SENDING LIMITS
  • NEW MESSAGES VS. REPLIES
  • PERSONALIZATION
Get started for as little as $6.95/mo in the Chrome Store or at the Gmass website.

Woodpecker.co 👍

Alexa Rank: 98.9k Created: 2013

Looking for a stylish, powerful cold email sending tool with a great UX? Woodpecker has you covered.

I've personally used this tool to send several thousand emails. Both the features and lack of features it brings to the task of prospecting leads are what makes it so great and satisfying to use.

Uploading email lists and scheduling emails is a breeze. You get visual analytics, performance scores and you are able to categorize your email recipients by actions, in addition to the automatic categorizations Woodpecker provides.

This is not an exclusive feature, but something I have enjoyed is the ability to automatically stop sending emails in a sequence once an email recipient has replied to an email. That's when it's time for you to jump at the opportunity to build a relationship with direct emails outside of a tool like this.

Who is this for?

  • Software Houses
  • SaaS Businesses
  • Marketing & Lead Gen Agencies
The best feature of all is the site design. It's just fun to work in, there's lots of space and the whole interface is simplified, perfect for small businesses and 1 person operations.

Why not get a sense of Woodpecker.co through their copy - Get 15 cold email templates here!!

7 Recommended! findthatlead.com best cold email support4good

FindThatLead.com 👍

Alexa Rank: 121k Created: 2009

Archive.org screenshot of Findthatlead.com circa 2015”><figure style =Findthatlead circa 2015.

In a different post inside the free resources section at Support4Good, I will detail a number of email discovery tools, some free and some paid. FindThatLead, as the name implies, is such a tool.

Rather than focusing on it's email collection strengths, here I want to focus on the email sending capabilities inside FindThatLead.

Now, imagine you've just gathered together 2000 highly relevant emails using FindThatLead and you're ready to blast out a series of emails and start selling that product that you know people are excited about.

Using an autoresponder like Mailchimp or Aweber you would quickly run into CAN-SPAM restrictions (find the law here) that could threaten to hurt the deliverability of your campaign.

But with Find That Lead, your gmail account will do the work, and gmail has the best deliverability out there. What's better, you can find your leads and create email campaigns to deliver them all in the same interface!


Find out more about Find That Lead on their homepage

❣️❣️❣️❣️❣️❣️❣️❣️❣️❣️❣️❣️❣️❣️❣️❣️❣️❣️❣️❣️

JetBuzz.io

Alexa Rank: 194k Created: 2018

JetBuzz as one of the new kids on the block, is out to impress with their clean, LinkedIn focused approach to cold email prospecting. (Want classic automation tools? find them here...)

To be honest, I haven't been inside JetBuzz, but I have used a couple of similar tools like Leonard. It appears to be a LinkedIn prospecting and messaging tool that works exclusively inside LinkedIn The danger and the potential advantage of tools like these is that they sometimes violate LinkedIn TOS, giving you a unique advantage in connecting and getting in front of potential business leads fastest and most frequently.

If that sounds like something that interests you, visit their website, check out their pricing, but be sure to take advantage of their 7 day free trial!

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9 Recommended! lemlist.com best cold email support4good

Lemlist 👍

Alexa Rank: 244k Created: 2017

Lemlist might not be the most established player in the cold email sending software arena, but it certainly is one of, if not THE funnest of them around. I absolutely love this platform for it's no nonsense setup path, to it's willingness to remain fun in the business world.

Too many companies feel the pressure to present an authoritative facade. Lemlist has the confidence to create a fun brand with a solid product.

How does it work?

The process is simple:

  • Start off by naming your campaign.
  • Add your campaign recipients .csv upload or from another list.
  • Write your messages (be sure to add personalization variables) and assign them to the campaign.
  • Schedule each email to create the perfect timing and email volume for your leads.
  • Add your signature, personalized videos and gifs to level up your emails above the competition.


The text email plan starts at just $19/month. Try Lemlist Today!

PropellerCRM.com

Alexa Rank: 257k Created: 2015

How does a free 14 day trial sound? That's the opening salvo over at Propeller CRM.

Here's another Gmail reliant sender for your consideration offering:

  • A now almost industry standard Gmail integration.
  • A unique interface for multi-step email campaigns.
  • Here's where Propeller brings something special in their pipeline management software to help you close the deal.
  • A built in task manager helps you standardize tasks, ensuring standard practices and efficiency for the whole team.
  • Custom reporting dashboards, you choose what data you need to see!

What I just presented here is not negligible and it is available for a measly $29 per user per month (billed annually. Don't wait! check out PropellerCRM today!

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Other Runner Ups!

If you weren’t satisfied by any of the selections above, then you are hard to please!  Check out these other tools if you’re still searching for the right fit.

LeadCooker.com

Alexa Rank: 3.42M Created: 2015

SmartReach.io

Alexa Rank: 1.59M Created: 2017

QuickMail.io

Alexa Rank: 299k Created: 2014

Archive.org screenshot of quickmail.io circa 2014”><figure style=

Publicate.it

Alexa Rank: 390k Created: 2011

Archive.org screenshot of Publicate.it circa 2012”><figcaption style=Publicate circa 2012.

Head Back Over To Free Resources Hub To Find More Awesome Tools!

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Free Resources Hub: Hundreds of Online Tools For Business

As a new online business, especially one hoping to use the machinery of business to effect positive social and environmental change, you need great tools. Here’s a rabbit hole of an index to help you save time and effort finding all of this yourselves....

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A business model is a tool, and every tool is a weapon if you hold it right. Business can be a weapon for positive change. Don’t believe me? Then sign up and find out what we have in store. Great, powerful free content, courses, and a web app to help non-profits and do-gooder businesses. Join us!

2018 Dogooders Guide to Choosing Effective Email Automation

2018 Dogooders Guide to Choosing Effective Email Automation

Dogooders Guide to Choosing Effective Email Automation Software

Why every small business should have an auto-responder, even if you don’t use it much yet… and how to get one of the best out there for FREE

Learn how to use and select an email automation software that fits your mission.

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Why do we even have to use this stuff?

Ultimately, these tools, annoying as they may be, especially for cash and labor strapped dogooders, can help us educate, nurture and inspire, and in the end can be the vital difference between selling our cause or falling into obscurity.

Some people really hate marketing emails and I understand.  Sometimes I feel these tools are supposed to connect us to one another but they are actually driving us further apart.  I spend a chunk of every day deleting emails from GOOD CAUSES, just because I don’t have the time.

Even with all this said, email automation should be a part of your toolbox.  Think of your email like a multivitamin.  People will expel most of it, but if they needed the nutrition, their body will benefit from it.  Send content that seeks to make the world a better place and the rest will take care of itself.  ~ Andy  

 

9 Email Automation Tools for DoGooders... Let's Begin.

benchmark email automation software

Benchmark Email

There are so many great Saas products on the market these days... It's actually a problem! That's probably why Benchmark Email has spent taken care to supercharge their tool.

The most distinctive feature here is the email builder and the large email template library. If your organization is focused on delivering strong branding, Benchmark will be a great choice for you.

The ability to publish and email surveys is nothing to sniff at either.

According to the sign-up page, the FREE tier allows you to:
"

  • Send beautiful campaigns to up to 2k of your subscribers
  • Use hundreds of responsive email templates
  • Build customizable signup forms to capture more leads
  • Turn signups into active clients with list-based automation
  • Receive our award-winning customer support 24/7"


Seems like a no-brainer to me!

vbout email automation software

VBout.com

These are the marketing tools the marketing con-men targeting "newbies" don't want you to know about.

A trend in software-as-a-service products today is to bring maximum functionality and the best combination of features all into one tool.

Vbout is pursuing this holy grail with a powerful combination of email marketing, landing pages, social media tools and ways to experiment and visualize customer journeys.

This last feature, the customer journey tool is a diamond in the rough, giving you the power to visually map different buyer persona journeys and refine and optimize them as you gather more data.

The basic plan starts at $49.95

But there is a FREE trial. Take Vbout for a spin

mautic email automation software

Mautic.com is 100% FREE!

Mautic is a personal favorite of mine, Mautic is an open source marketing and email automation platform that remains dedicated to making a full-featured product available for FREE to everyone.

Build unlimited conditional email automation sequences, upload email templates or choose from their free selection, publish built-in landing pages and track contacts across social media and much more.

Download the software and host on your web server for maximum functionality at https://www.mautic.org/ or create a web-based account at https://mautic.com/.

Sounds great. Are there any CONS to Mautic?

WARNING: There are problems with using a free and open-source software as robust as Mautic.

  • Buggy
  • API often doesn't work
If your list isn't at the vital core of your business and if your company isn't too large, Mautic is still an excellent tool (I use it), but if you want to avoid the occasional bug, you might want to keep shopping.

Drip is the first ECRM–an Ecommerce CRM designed for building personal and profitable relationships with your customers at scale.

Drip.com

You will see a common theme running through most of the email automation tools here: that's the ability to segment email recipients automatically based on behaviors. Drip is one of the easiest platforms (and one of the cheapest) to destroy your competition and dominate your niche e-commerce universe.

Especially geared toward e-commerce, Drip offers a well-designed and appealing user interface, offers integrations and is FREE for your first 100 subscribers.

Build your email list fast. Take a tour of Drip here!

Marketing Platform for Small Businesses - Sell More Stuff | MailChimp

MailChimp

MailChimp, as one of the surviving veterans of automated email campaigns, has a big head start on many of its competitors and is still one of the most popular email automation services out there.

A couple of years back, MailChimp was looking a little behind the curve but it's back on the bleeding edge now, thanks to an array of new features to keep up with and surpass its competitors.

FEATURES:

• E-commerce seller will rejoice- MailChimp integrates with all major e-commerce platforms like Shopify and WooCommerce, allowing you to easily get to your subscriber's inboxes with those fantastic offers.

• Behavior-based automation sequences with built-in segmentation rules to turbocharge your customer's journey to purchase.

• Instantly launch Google, Facebook and Instagram ads! This one is a massive time-saver.

• 2 mobile-friendly plug-and-play landing pages come standard.

• A mobile app, analytics, integrations and more!!

Get started with MailChimp today!

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EmailOctopus - Email marketing for less, via Amazon SES

Email Octopus

Does sending a large volume of emails to a large number of subscribers for as cheaply and conveniently as possible sound like something you could get used to?

Email Octopus is very transparent about their not so secret sauce: They take advantage of dirt cheap send rates via Amazon SES by asking you to create a managed account for them in your AWS account. By letting Amazon be the SMTP provider, Email Octopus simplifies their service and reduces your costs.

Thanks to this strategy, Email Octopus is FREE up to 2500 subscribers!

Are there any CONS?

This tool IS NOT for beginners who are not ready to learn. Email Octopus DOES provides email automation software, including -
• List Management
• Campaign Creation
• Automations
• Email Template Storage and Use

Email Octopus DOES NOT provide:
• Email Templates (You must import your own HTML templates)

Set Up:
• Create an Amazon AWS account
• Integrate Email Octopus with Amazon SES (they provide instructions)
• Configure your Amazon SES instance, including domain and email verification
• Activate multi-factor verification and user permissions

If this is something you'd love to geek out on, sign up for Email Octopus now!

Email Marketing | AWeber

Aweber

An oldie but goodie email marketing platform, Aweber is for those who want to keep it simple, kind of.

Forget about complex segmented automation flows and focus on the basics; sending people emails containing offers and information that you think will make their day.

The world's most savage marketers love and trust Aweber.

Find out more about Aweber on their homepage

Email Marketing Automation Software from Moosend

Moosend.com

Needless to say, this collection of tools only begins to scratch the surface of all the available tools online.

In closing, I call your attention to Moosend, a platform with a solid industry standard offering. They stand out with an extensive email template library and a certain... je ne se quoi.

If you want to enjoy a thoughtfully designed UI, and are a sucker for flat design, then this email automation tool may keep you engaged and make it easier to get things done.

Oh, and I almost forgot to mention, MooSend offers 3 months free and you can send to up to 5000 subscribers during the free trial!

After that, 5000 subscribers will only cost you $10 per month!

ActiveCampaign

On the opposite side of the spectrum from Aweber, ActiveCampaign is a tool that has it all, combining a full-featured email automation marketing platform with a built-in CRM (find out about great CRMs here...)

In addition to everything you would expect with an email automation tool, the marketing automation tools inside ActiveCampaign works like an enterprise solution, but for a pittance. Attribution allows you to track the customer lifecycle from social media to ad campaigns to your emails. A section of an ActiveCampaign Automation

Setting complex multi-step goals is possible and manageable with this tool.

Messaging is powerful with ActiveCampaign too, enabling you to message across the internet, virtually everywhere you communicate with people.

But the unique element of ActiveCampaign is the built-in CRM. Instead of using integrations and jumping back and forth between one application another, you can tag and send qualified subscribers to your sales cycle CRM automatically based on behaviors and scoring.

Plus, if you're an agency, join the partner program and you can white label the platform and resell it under your own brand!

Head Back Over To Free Resources Hub To Find More Awesome Tools!

red arrow
mission control

Free Resources Hub: Hundreds of Online Tools For Business

As a new online business, especially one hoping to use the machinery of business to effect positive social and environmental change, you need great tools. Here’s a rabbit hole of an index to help you save time and effort finding all of this yourselves....

Support4Good is a Treasure Chest...

A business model is a tool, and every tool is a weapon if you hold it right. Business can be a weapon for positive change. Don’t believe me? Then sign up and find out what we have in store. Great, powerful free content, courses, and a web app to help non-profits and do-gooder businesses. Join us!

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