Investing in online marketing efforts is a business decision, and you are probably considering it at this time for a variety of different reasons. Probably your business is in transition.
You may be on the upswing, seeing opportunities for growth and wanting to take advantage of that. Perhaps your solar panels are all US made and you see an opportunity to get the upper hand on your competitors.
The opposite could be true as well. Business may have fallen off for a variety of reasons. Aren’t you getting as many leads as before? Do you have new competitors threatening your territory? Prices in your supply chain have gone up? Maybe you’re down an employee or two and need to fill the gap.
In either scenario, commitment is key to success. If you’re looking for a way to put the responsibility on a third party, to give yourself an excuse for why you weren’t able to grow or why your numbers got worse, hiring a marketing agency and claiming you “got burned” might be a solution. Note to self: offer a discounted plan, The Patsy Plan, hehe!
[clickToTweet tweet=”But seriously, if you start a new contract with a marketing agency but lack the will to see it through to the success stage, you are looking for a reason to fail.” quote=”But seriously, if you start a new contract with a marketing agency but lack the will to see it through to the success stage, you are looking for a reason to fail.” theme=”style5″]