Understanding the Importance of N.A.P.
if you want to vastly improve your search results for the long term, standardizing your unique name, address and phone number can work wonders. The secret key to successful NAP is to format it EXACTLY the same everywhere online. That includes citation sites like YellowPages, Yelp and CitySearch, and really anywhere where you have the opportunity to enter your business information in a public directory. If your address changes, it is critical to update your NAP everywhere it can be found or you could be penalized in search.
It’s an excellent idea to register your business at as many places as possible including local business associations, certification bodies and all relevant organizations you can connect to in your field. Become a SEIA member and enter your unique NAP there. Go local with your connections too.