7 Essential Local SEO Tips for Solar Installers
Wait! What is SEO?
Image of CSS is actually more basic than some aspects of technical SEO.
The Internet is the Real World
What Can You Do Locally to Help Your Website Performance?
- Make connections in your community.
- Build new relationships and leverage improvements for your website from those points of contacts.
- Be active in your community.
Understanding the Importance of N.A.P.
if you want to vastly improve your search results for the long term, standardizing your unique name, address and phone number can work wonders. The secret key to successful NAP is to format it EXACTLY the same everywhere online. That includes citation sites like YellowPages, Yelp and CitySearch, and really anywhere where you have the opportunity to enter your business information in a public directory. If your address changes, it is critical to update your NAP everywhere it can be found or you could be penalized in search.
It’s an excellent idea to register your business at as many places as possible including local business associations, certification bodies and all relevant organizations you can connect to in your field. Become a SEIA member and enter your unique NAP there. Go local with your connections too.
And don’t forget the giant called Social Media. Facebook is one of the top five ranking sites in the world, so you definitely want to have your credentials in order there. Not only will healthy social media activity boost your brand, but it will increase your website’s authority and send you more visitors.
See this? This is a meta description.
DaSolar ranks #1 in search results for “Solar installers in Cleveland”. They are very happy with the traffic their site receives.
On Meta Descriptions
If you don’t write a unique description yourself when you create a new page or post on your website, then Google will pull some data from your site and generate a meta description for you.
If you don’t want to take any chances (and I suggest you don’t), take a minute or two and think about what your site visitors will expect to find on that page. Then write a description of what that information or experience will be.
As a rule of thumb, your meta description should be around 155 characters and no more than 160 characters.
Google My Business can give you a massive leg up on the competition
You’ve seen it yourself in search: A beautiful, consolidated box that appears in a local search for your favorite restaurant. It has a map, it has hours of operation, it has appealing images to give it color. It is Google My Business (or GMB, for short).
If you have spent money on Google ads and you do not have an up to date GMB, then you are essentially abandoning your online business. Make sure to take advantage of this awesome opportunity for local businesses. Find out more about Google My Business.
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