But there’s a unique asset that every solar business has: and that’s a story.
As a solar business, you want to have a story that wins hearts, connects with the community and draws people in. You want to have an authentic story. Getting this right will help you target and woo the right customers for the long term.
How to Switch up Your Marketing Strategy
If you are in the solar installation industry and want to connect to a larger audience, you’ll want your leads remembering you. If you want to build a wide customer base, it is important to establish your brand identity. For this, you can use these tips listed below.
● Before you even begin to develop your brand identity, ask your target market what their needs are. Keep this most crucial piece of information in mind when building your brand identity. It would be a grave mistake to focus on telling them why your brand is the top one from the very beginning. Instead, the priority should be on analyzing and understanding the need of the customers- you have to know what they want. Then, in the flow of telling your story, you will want to convey the message about how your company can fulfill their needs. Make sure to include this insight in your company’s marketing efforts, including advertising.
Your branding strategy should be personal because personal stories are the ones we as humans connect with the easiest. When a person relates to your company on a very personal level, feeling that they know your brand as they know a friend or acquaintance, you have won. (Check out Seth Godin’s piece on storytelling.)
An amazing tale with twists and turns, thrills and tragic disappointments are the best stories to tell. But your story doesn’t need to be one of a superhero because we’re all regular people, and people can relate to that. What it needs is real people, real faces, going through relatable stages of development. At the end of your story, you will have arrived at the amazing company you have today.