By building a compelling personalized story around your brand, your company can appeal to your target audience on an emotional level, where they are much more likely to listen.
The Importance of Connecting on an Emotional Level
If presenting a list of facts, numbers and points of data were enough, products and services would virtually sell themselves. But, even if we hear something that is true, a “fact” is easier to dismiss than an emotion. Stories help us to connect on an emotional level that transcends what the mind knows to be true.