Here Comes the Sun: How to Tell an Irresistible Solar Brand Story
What Does Storytelling Have to Do With Solar Panel Installation?

Must-Have Ingredients for Your Solar Brand Story
- Establish trust
- Offer up a solution to a problem
- Paint a picture illustrating how your brand can solve the problem
- Provide concrete and real-world examples of success
- An ad
- A marketing brochure
- A commercial
- A direct sales pitch
- A sales report
- Health
- Freedom
- Financial security
- Progress and innovation
- American leadership and ingenuity
Think about it in terms of the challenges that JFK faced in trying to sell the race to land a man on the moon to Congress and the American people. Knee-deep in
the Cold War and seemingly falling behind the Soviet Union in technological advancement, America should have found the project a no-brainer in theory. But, in order to convince the American people that it was more than an impossible stunt and worthy of their tax dollars, the president had to capture the country’s imagination and paint a picture that inspired Americans to rally around a common patriotic goal. More than a historic space mission, the moon landing would be a victory for the United States and its citizens. With the right narrative and emotional hook, anything is possible, even sending a man to the moon.
Two Common Mistakes to Avoid When Talking About Solar

10 Signs Multichannel Marketing May Not Be Right For You
10 Signs Multichannel Marketing May Not Be Right For You The decision to go into a contract with an outside marketing service provider ought to be a pleasant and profitable experience. The successful [...]
Setting Initial Conditions For Your Online Business Success
Setting Initial Conditions For Your Online Business Success The topic I want to cover in this blog post is for all your brick and mortar businesses out there, and especially for solar installation [...]
Have the Right Partner for Your Solar Energy Marketing Efforts?
Have the Right Partner for Your Solar Energy Marketing Efforts? Solar energy marketing agencies and boutique marketing outfits are in the business of delivering measurable improvements for intrepid clients [...]
Leave A Comment