Setting Initial Conditions For Your Online Business Success
If you work in solar, I’m sure you’re aware that the path to purchase for most solar customers involves online search, but too many companies overlook this fact. As a result, there are fewer customers, fewer jobs and more of what we in the renewable energy space don’t want: dirty energy.
All your online properties put together equal much more than a banner ad floating out there in space. They are powerful tools that when put to use, can automate lead generation, build relationships and provide easy access to you and your business.
Yes, websites are still relevant, more relevant than ever in fact.
Now a website on its own is not going to magically solve all your online business problems, but it is a great place to start.
If you are a real business, you need a new website if the following describes you:
you have an old or out-of-date website
you’re hosted with some janky, basic website builder
something is broken on your site and it isn’t working
you rely on Flash Player to serve sliders and other media
your site looks great but loads slow
- your site isn’t mobile optimized.
A charming website can:
make you look like you have it together
- that you’re going places in the world
that you’re going to be there for your customers
that you are responsive to people who are interested in buying solar panels from you and having an installation done.
So if you want to take on the task of building your website on your own, there are some basic things you want to take care of right out of the gate.
Re-directing URLS is just one aspect of SEO. Search engine optimization makes all the difference in how or whether organic traffic reaches your website.
So if you’re on one of the basic type GoDaddy website builders for example or an old Dreamweaver site, or something similar it’s not a problem to make the change to a better content management system.
Setup your Google Analytics tracking
Make sure your N.A.P. is formatted correctly across the web
Register your business on all the citation sites with that same MAP. This will help your SEO.
Installing an SEO plugin like Yoast.
Take a fresh look at your content and optimize for keywords
Reconsider titles and meta-description for SEO to increase performance in search.
Images and Video. It may sound like an annoyance, especially if you’re an engineer or an operations person, but images and especially video can really give your website a boost.
Your website and your social media are the primary components to attend to when setting initial conditions for your online business success.
Once you’ve put it all together, you’ll be ready to embark on advertising campaigns.