Email remarketing is the act of attracting clients who have left your website for one reason or the other back to your website.
It employs the use of targeted and individualized emails to entice your clients back to your business.
Having in mind that these are clients whose details you know and have built a relationship with before, you should make sure you send them an email that is relevant to them at all times.
A good remarketing email should be:
1. Personalized– The email should be precise and short, addressing the client directly by name, indicating the reason for sending the email.
2. Incentive– It is advisable always to include an incentive for clients that you want to bring back to your business. This goes a long way in making them feel their business was and is still appreciated.
3. Relevant– The email you send out to a client that you want to bring back to the fold should always be relevant to their shopping habits on your website. For solar installers, you will in most cases find that your client buys specific items on your site.
Based on this information that you already have with you, you should send out an email that highlights, for example, new module designs, price, and product updates, etc. Make sure to include images of the said products on the email. Win back their attention by being simple and sweet.
Always remember that these clients that you already know and have built good relationships with before are good sources of new business for your company.
They know and have trusted your products or services before and are better placed to recommend them easily to others. They are ambassadors for your business out there, and so they should never be ignored.