CSR, simply put, is a company’s way to help people and the environment.
Companies that truly practice corporate social responsibility should be proud of themselves. They help people in need and take responsibility for their impact on the environment. Lego and Adidas Group are two examples of companies that do this well.
Over the years, the meaning of CSR has broadened, stretched by the forces and interests of hundreds of thousands of companies, applying their own unique recipes and prescriptions for the use of the term. As was the case in Japan, many companies have thought of CSR as primarily an internal process for many years. Still, corporate social responsibility can and should extend outside the company.
Improving employees’ lives is important, and companies have a chance to standardize and iterate on internal CSR for significant gains, but the impact of external CSR, often implemented by working with municipalities and NPOs, is vitally important. The big wicked problems of hunger, poverty, and environmental degradation can’t be improved without the participation and contributions of companies.
One of the best synergies of these aims is volunteer programs within companies that encourage and incentivize employees to get out into the community and volunteer.
Regardless of the method, companies supporting the community through donations, increasing hiring, and being active and financially involved both locally and nationally in supporting programs and initiatives with positive outcomes are all part of CSR