Sending a direct email is a tall order when you’re trying to grow the reach & impact of your organization. Aren’t able to have a volunteer or intern on staff for this task? The next best option is a bulk email tool.
Look for the 👍. These are my personal favorites.
There are certain situations in life when you just have everything you need. For a brick-and-mortar business or nonprofit, it’s when you are operating in a community that likes you and needs your offering. All you have to do in the morning is open the doors and enjoy as people come to you.
You don't have the same visibility if you run an online wing of your organization. You usually want to reach beyond your local community, and you need to help people get to know you.
Finding the best cold email tool for your business will give you a very cheap and fast way to get in front of other companies or nonprofits. Search engines only work if you have great content and SEO. Social media and organic marketing usually require a team to see real success. Email is the front door of someone’s house, not the town square, and the door is almost always unlocked.
With that in mind, use these tools wisely. I recommend connecting with other businesses and nonprofits on Linkedin first… It’s like calling ahead before inviting yourself over. Happy emailing ~ Andy
2018 Dogooders Guide To The Best Cold Email Tools
Alexa Rank: 12.6k Created: 2001
No one would probably argue that YesWare is not a powerhouse. It is. What makes it so unique?
The SalesForce Connection
Want To Make a Positive Impact?
Check out our discounted services for do-gooders!
Alexa Rank: 39.6k Created: 1998
MixMax is just simply a tool you want to have in your toolbox. You can access loads of features for free!
Awesome Gmail Upgrade
This -» /.
A forward slash in the body of a MixMax-enabled Gmail email is magical. There are so many features inside MixMax, features like:
Start for free. Upgrade to the Small Business plan for only $24 per month on the annual plan.
Alexa Rank: 94.6k Created: 2016
Gmass, like Mixmax, is primarily a Chrome extension tool that takes advantage of the power of Gmail and rides along its shoulders like,
and generally makes your email delicious.
What can it do?
Its claim to fame is in creating “mail merge campaigns with automatic follow-up emails, “but, surprise surprise, Gmass brings much more to the table.
From their Features Menu:
Get started for as little as $6.95/mo in the Chrome Store or at the Gmass website.
Alexa Rank: 98.9k Created: 2013
Looking for a stylish, powerful cold email sending tool with a great UX? Woodpecker has you covered.
I’ve personally used this tool to send several thousand emails. Both the features and lack of features it brings to the task of prospecting leads are what make it so great and satisfying to use.
Uploading email lists and scheduling emails is a breeze. You get visual analytics and performance scores, and you can categorize your email recipients by actions, in addition to the automatic categorizations Woodpecker provides.
This is not an exclusive feature, but something I have enjoyed is the ability to automatically stop sending emails in a sequence once an email recipient has replied to an email. That’s when it’s time for you to jump at the opportunity to build a relationship with direct emails outside of a tool like this.
Who is this for?
The best feature of all is the site design. It’s just fun to work in, there’s lots of space, and the whole interface is simplified, perfect for small businesses and one-person operations.
Why not get a sense of Woodpecker.co through their copy – Get 15 cold email templates here!!
Alexa Rank: 121k Created: 2009
Support4Good, I will detail several email discovery tools, some free and some paid. FindThatLead, as the name implies, is such a tool.
Rather than focusing on its email collection strengths, I want to focus on the email sending capabilities inside FindThatLead.
Imagine you’ve just gathered together 2000 highly relevant emails using FindThatLead. You’re ready to blast out a series of emails and start selling the product you know people are excited about.
Using an autoresponder like Mailchimp or Aweber you would quickly run into CAN-SPAM restrictions (find the law here) that could threaten to hurt the deliverability of your campaign.
But with Find That Lead, your Gmail account will do the work, and Gmail has the best deliverability. What’s better, you can find your leads and create email campaigns to deliver them all in the same interface!
Alexa Rank: 244k Created: 2017
Lemlist might not be the most established player in the cold email sending software arena, but it certainly is one of, if not THE funniest of them.
I love this platform for its no-nonsense setup path and willingness to remain fun in the business world.
Too many companies feel the pressure to present an authoritative facade. Lemlist has the confidence to create a fun brand with a solid product.
How does it work?
The process is simple:
The text email plan starts at just $19/month. Try Lemlist Today!
Alexa Rank: 257k Created: 2015
How does a free 14-day trial sound?
That’s the opening salvo over at Propeller CRM.
Here’s another Gmail-reliant sender for your consideration offering:
What I just presented here is not negligible, and it is available for a measly $29 per user per month (billed annually. Don’t wait! check out PropellerCRM today!
If you weren’t satisfied with any of the selections above, then you are hard to please! Check out these other tools if you’re still searching for the right fit.