It may sound strange to see philanthropy as a growing concept in the world of business. But corporate sector charity is not a new thing; rather, it has been around for some time. In ancient Rome, businesses were expected to pay taxes to fund the military. By the eighteenth and nineteenth centuries, the concept of philanthropy was common among several wealthy middle-class families.
However, it was not until the 20th century that community development started going hand in hand with business growth and success. In today’s world, there are many companies and stores that donate to charity on a regular basis. Keeping aside the sense of satisfaction that comes from donating to a good cause, this charity has multiple benefits to the corporate sector and stores that donate. In this article, we will outline why businesses should donate and some noteworthy stores that donate to charity.
Why Do Businesses Donate?
Boosts Team Morale
It’s a fact that when we do well at work, we feel good. The more we feel good at work, the more likely we are to have a positive mindset toward our role and company. Stats show that a good mood increases a worker’s productivity by 12% or more.
Your employees feel proud to be part of a team that is making a real difference in the lives of the needy. Therefore, they view the company in a good light.
Builds A Positive Image Of Your Brand
Businesses that donate to charity build a positive image in front of the general public. Philanthropy acts as your marketing channel, raising your organization's profile and improving its reputation. Statistics show that most adults are likely to buy products or use the services of a company that donates to charity. Corporate philanthropy is a source for engaging your target audience.
Helping The Community
You don’t need to donate on a national scale to be recognized as a charitable organization. Giving back to your immediate community has multiple benefits. First, the locals will notice your efforts to improve the community. This raises your company's reputation. Secondly, stores that donate to charity receive more funds and volunteer time when it comes to fundraising.
Specialist Training
Through forming partnerships with charitable organizations or non-profits, businesses increase their awareness of certain issues. Then use that as the basis of a training program. For instance, Campaign Against Living Miserably (CALM) is a corporate partner with mental health training. Hence, corporate charity can act as a mutually beneficial relationship.
Introducing Stores That Donate To Charity
Because of the numerous benefits that charities provide to businesses, some companies hijack the terms associated with a charity. As a result, they benefit from the organic traffic searching for something more meaningful. Among such companies, it’s difficult to find genuine ones. Still, we tried to pick up some stores that donate to charity in the true sense.
Global Goods Partners: It is a non-profit that works as a fair trade outlet for locally made goods. Besides providing local artisans a platform where they could sell their goods, they also microfinance about 60 artisan groups spread throughout the southern globe.
Humanity Unified: It is one of the online stores that donate to charity by helping Rwandan families recover and rebuild after the Rwandan genocide. You can donate directly on their website or shop for their items. 100% of their goods profits support the project in Rwanda.
Earth Hero: It is a B corporation that promotes brands according to their sustainability principles. These include using recycled and upcycled materials, low-impact dyes, low-waste packaging, etc. They have a variety of goods, from housewares to baby clothes and iPhone accessories.
Leggings for a Purpose: Another nonprofit that was created out of a desire to help those in need. For every pair of leggings sold, they donate a portion of the proceeds to making their community a better place.
We Are Kindred: Another store that donates to a good cause. This organization raises funds and gives them to families or small, targeted groups that they feel need special support. 40% of their profits come from product sales, and 100% of their donations go directly to selected individuals.
Giving Brush: They have taken the initiative to reduce plastic usage in our lives. They have started by targeting toothbrushes and plastic straws and replacing them with bamboo. Bamboo is one of the fastest-growing plants and is straight and rigid, which makes it a perfect material for the common toothbrush. Giving brush has bamboo straws too, and they are providing these for free.
The Giving Keys: This business is a social enterprise, not a nonprofit. Instead of raising donations, they sell products to provide jobs. A secure job is a long-term solution to breaking the cycle of poverty. That’s why they provide career paths for people. Doing this by transforming old keys into pendants. Through this simple product, a big transformation happens, giving jobs to many homeless individuals. So, every purchase of their products puts earned income into the pocket of a homeless person.
Gallery Drinkware: This e-commerce business is doing many forms of good work.
To win the hearts and minds of people, they have created their line of glassware to replace plastic water bottles.
The artists behind Gallery Drinkware are making lasting and inspiring things and overseeing their production.
3% of the proceeds are given to a worthy cause or other charitable organizations.
La Tee Da Fundraising: Another one of the stores that donate to charity offers its range of products as fundraising tools. They are doing so by sending brochures of their products to everyone at the fundraising event. This would generate sales for the fundraiser. They offer a 50% discount on the first order.
The Compassionate Closet: They have been advocating for animal rights and against animal cruelty since 2004. In this effort, they are promoting products from other brands that can replace animal products. For instance, they have products from the vegan leather shoe company Ahima and other vegan-based brands like Compassionate Closet.
Take away
Stores that donate to charity have a win-win situation. On one hand, they are doing good for their community while winning the hearts of their customers through positive image building. Also, employees of charitable organizations take pride in associating them with their companies. Stores that donate to charity should try to make the most of their supporters’ shopping for their cause. If they consider partnering with a fundraising platform, they can earn year-round for their charity.
